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BRAND PROTECTION & SECURE TRACEABILITY
February 2010:
GS1 Data Matrix for pharmaceuticals
Introducing its new serialization equipment dedicated to Pharmaceuticals - ID Lab.Line - Advanced Track & Trace demonstrated its expertise at Pharmapack (February 1st & 2nd).
November 2009:
Advanced Track & Trace enjoyed a great success at the Salon de la Traçabilité in Paris Porte de Versailles (France) from November 25th to November 26th 2009
November 2008:
Advanced Track & Trace attends the Salon de l'Emballage in Paris Nord Villepinte (Paris- France) from November 17th to November 21th 2008
October 2008:
Advanced Track & Trace attends the Salon de la Traçabilité et gives lectures in the Cnit of La Défense on the 23rd and 24th of October 2008
April 2008:
Advanced Track & Trace attends Les Assises de la Traçabilité and presents its ground breaking technologies in Valence (France) on April 1st and 2nd 2008
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Unquestionably proven absolute security
Brand protection, traceability, products, documents and digital security : key issues for every company.
The high increase in counterfeiting activities, parallel markets, hacking and other illegal practices is due to the disparity of laws, production conditions and the growing availability of low cost and easy production and creation means and increasingly sophisticated processing equipment.
Preventing and reducing the impact, consequences and losses caused by illegal practices are requirements for protecting the value of companies' work. They are all closely dependent on the trademark and product protection level, on anti-counterfeit technologies, on distribution channel control, and on electronic and document exchange security.
ATT offers industrial solutions that use advanced technologies for concealing information and encoding built in data in products packaging, digital files, printed documents, images… etc.
ATT operates in the following areas :
Brand protection and secure traceability
Brands play a strategic role, they are valuable corporate assets. They generate growth and image, but they are under threat everyday. The increase of counterfeiting, tampering, parallel markets, affects companies in every area. Trading losses, consumer trust loses, hazardous counterfeit products : faced with the increasing risks, manufacturers and distributors have to protect their products and consumers.
Manufactured products counterfeiting preventing, authentication and distribution channel control
Digital and document security
Governments, institutions and private companies should protect their electronic datas and document production. Current digitisation, processing and printing methods make falsification easier. Document and electronic hacking is growing incredibly.
Digital file and printed document authentication, traceability and protection
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